Client Advisory Boards deliver actionable feedback, uncover and confirm potential opportunities, and offer ideas that help businesses succeed. These are four examples of the results you can expect from your Client Advisory Board.
How a Client Advisory Board helped a Finanical Advisor meet her goals.
Melissa was a Financial Advisor managing the assets of more than 200 affluent clients. Her aggressive business goals included significantly increasing assets under management, transforming her business model, and hiring junior associates. At the same time she planned to reposition her firm under a completely new brand. With so much at stake, Melissa wanted to understand how her target market would react before she put the changes in place. She engaged NancyFoxProjects to help her solicit her target market's perspective using an Advisory Board comprised of her best clients. Melissa was able to incorporate feedback from her Board into her decision making and is on track to meet her aggressive goals.
How a Client Advisory Board helped launch a new business.
When a group of four senior partners decided to combine their practices into a single business, they knew that in order to be successful they needed to understand how their target market would react to the new organization structure and how they would perceive the benefits. They asked NancyFoxProjects to organize and moderate a Client Advisory Board to ask their best clients to define the optimal client experience, the preferred method and frequency of communication, and the effectiveness of proposed marketing activities. By soliciting this information from their ideal clients before making decisions, they were able to avoid unnecessary costs and successfully launch the new business.
How a Client Advisory Board helped an Attorney define her Brand.
A successful marital law attorney, Ruby wanted to invest in marketing and advertising activities that would differentiate her practice and draw desired prospects to her firm. Ruby knew that her marketing needed to engage prospective clients to contact her firm by succinctly describing why she was the right choice, but needed help in finding the right words. Ruby engaged NancyFoxProjects to organize an Advisory Board that solicited both client and peer feedback describing her unique value proposition. Her Board was not only instrumental in helping develop Ruby's professional brand but also offered suggestions on most effective promotional and marketing activities for her to invest in.
How a Client Advisory Board validated a major target market change.
Google results listed over a dozen practitioners in the same zip code. Len needed to differentiate his practice from the rest. He knew he most enjoyed working with women in transition, helping them achieve their financial goals, but was uneasy about focusing his practice solely on such a specific market niche. He hired NancyFoxProjects to moderate an all-female Client Advisory Board that would act as his sounding board, and comment on the need for this specialization. In addition to gaining the confirmation that there was a market need for this focus, his Board developed into a team of self-motivated Advocates for Len's success. They continue to spread the word about the benefits of working with Len and actively refer clients.